Merrette Moore

William M. Moore

Managing Partner

Mr. Moore is the Managing Partner of Tidewater Investment Company, overseeing the operations of the firm. He has over 25 years experience working in finance, investment management and innovation. Organizations he has worked with include Wachovia, Franklin Street Partners, UNC Rex Healthcare, MCNC and IDEA Fund Partners.  Over the past 20 years, Mr. Moore has been involved in over 50 private investments, serving as the lead investment representative for many of these deals. He has participated on the boards of several privately-held companies either as the executive chairman, director or an observer. 

Currently, Mr. Moore serves as Executive Chairman for South Atlantic Contract Packaging, a packaging services company based in Winston-Salem, NC.  He is also the Founder and Managing Partner for Tidewater Pickleball Company, a venture focusing on pickleball-based entertainment facilities as well as apparel, equipment and accessories. Mr. Moore also consults with and advises numerous businesses and organizations throughout North Carolina and the Southeast.

Mr. Moore lives with his family in Wilmington, NC. His interests outside of business include playing pickleball, watching documentaries, listening to music, writing songs on guitar, as well as following University of North Carolina basketball & football, the Baltimore Ravens, and Manchester City FC.  Mr. Moore received both his undergraduate and MBA degrees from the University of North Carolina at Chapel Hill.